Qantas Wallabies and the Qantas Australian Sevens from now through to 2020.
SOS Hydration Inc. (SOS) is thrilled to announce a new partnership with the Australian Rugby, and will be hydrating the Qantas Wallabies and the Qantas Australian Sevens from now through to 2020.
Developed in 2013 by a physician and two former elite athletes who recognized and understood the importance of hydration in all aspects of life, SOS is a comprehensive hydration solution formulated with the very latest in sport and medical science to combat dehydration as a result of sports and active lifestyles. SOS entered the Australian market in 2015 having established a global reputation as one of the most premium hydration products available.
Three Year Deal with SOS
Within the new three-year deal SOS will facilitate the distinctive hydration needs associated with the demands of training, travel and the consistently unique match-day needs required of the entire Wallabies and 7’s squads.
In line with Australian Rugby’s strategy to provide the Wallabies with leading healthy products, SOS provides a distinctive formula that is free of additives and artificial ingredients, non-GMO, incredibly low in sugar while maintaining high levels of electrolytes and a fast rate of absorption.
Throughout the partnership SOS will continue its research into hydration within the recently developed ‘SOS Sweat Lab’ in Melbourne. The Sweat Lab will further assist the ARU by evaluating the individual hydration needs of the players to determine those required on the field. As well as being available for High Performance Sport, the SOS Sweat lab is also open to the public.
SOS provides a crucial element of hydration
Head of Team Wallaby Physical Performance, Haydn Masters said: “SOS provides a crucial element of the team’s hydration strategy. The medical grade formulation maximises hydration both in the training environment and for our extensive air travel requirements, combatting the negative effects of long term exposure to the poor cabin environment well before we arrive. The sachets allow us to individualise player hydration strategies based off sweat rates. SOS is the one stop shop to our athlete hydration needs”.
Utilised by a number of elite sports clubs, leagues and individual athletes, SOS is a high-performance electrolyte drink that combats dehydration as a result of physical activity, travel and active lifestyles. The Wallabies had previously recognised the performance benefits, and have now entered into a commercial partnership that reflects this.
Andrew Shaw – SOS Hydration Managing Director
SOS Hydration Australia’s Managing Director, Andrew Shaw is a lifelong Wallabies fan. “This is more than a business partnership for us, it’s a personal one. My involvement with SOS grew from the incredible benefits I experienced while using it, so to be able to bring that to a sport and a team that I love is the beginning of what is very much a passion-project for all of us here at SOS.
The Wallabies partnership is a significant part of our push into Asia, in particular our new distribution agreement in Japan. With the Rugby World Cup in Tokyo in 2019 and the significant exposure surrounding this we viewed the premium brand surrounding the Wallabies as an ideal fit for our strategic push into the region.”
SOS Hydration is available in Mango, Citrus, Berry and Coconut. To shop or find out more, visit soshydration.com.au
