• +ABOUT
    • Home
    • Global Team
    • FAQ
    • Hydration Partners
    • THE SOURCE
    • References and Research
    • Contact SOS
  • +IMPORTANT INFO
    • What is Dehydration?
    • Dehydration Symptoms
    • What are Electrolytes?
    • Electrolytes Imbalance
  • +WHY SOS?
    • Who Uses SOS Hydration?
    • The Benefits of using SOS Hydration
    • The Science
    • Leading Sports Drinks
    • Low Sugar, Max Electrolytes
  • +STOCKISTS
  • +MY ACCOUNT
  • 0 Items : $0.00
    • Cart
    • Checkout
  • SHOP SOS
Best Electrolyte Drink for Hydration
Best Electrolyte Drink for Hydration
  • +ABOUT
    • Home
    • Global Team
    • FAQ
    • Hydration Partners
    • THE SOURCE
    • References and Research
    • Contact SOS
  • +IMPORTANT INFO
    • What is Dehydration?
    • Dehydration Symptoms
    • What are Electrolytes?
    • Electrolytes Imbalance
  • +WHY SOS?
    • Who Uses SOS Hydration?
    • The Benefits of using SOS Hydration
    • The Science
    • Leading Sports Drinks
    • Low Sugar, Max Electrolytes
  • +STOCKISTS
  • +MY ACCOUNT
  • 0 Items : $0.00
    • Cart
    • Checkout
  • SHOP SOS
  • 0 Items : $0.00
    • Cart
    • Checkout
  • SHOP SOS

Australian Rugby Union Sign With New Sponsor SOS Hydration

News|Story
SHARE NOW
0
Shares
0
0
0
0
0
0

New Partnership with SOS Hydration

The Australian Rugby Union (ARU) has today announced a new partnership with sports hydration company SOS Hydration Inc. (SOS).

Beginning in 2017, SOS will become the official hydration partner of the Qantas Wallabies through the 2019 Rugby World Cup in Japan, as well as the Qantas Australian Sevens teams, including the World and Olympic Champion Australian Women’s Sevens team, in the build up to their Tokyo 2020 Olympic Games campaign.

SOS Hydration Australian Rugby Partner

Pictured above: Bill Pulver & Andrew Shaw

Developed in 2013, SOS is a comprehensive hydration solution formulated with the very latest in sport and medical science to combat dehydration as a result of sports and active lifestyles.

SOS entered the Australian market in 2015 having established a global reputation as one of the most premium hydration products available. Developed by a medical physician and two former professional athletes, SOS has a fundamental commitment to ongoing research to ensure its products are of the healthiest and most effective on the market.

New Three Year Partnership

Within the new three-year partnership, SOS will facilitate the distinctive hydration needs associated with the demands of training, travel and the unique match-day requirements of the Qantas Wallabies and Australian Sevens squads.

SOS provides a distinctive formula that is free of additives and artificial ingredients, non-GMO, incredibly low in sugar while maintaining high levels of electrolytes and a fast rate of absorption.

Throughout the partnership SOS will continue its research into hydration within the recently developed ‘SOS Sweat Lab’ in Melbourne. The Sweat Lab will further assist the ARU by evaluating the individual hydration needs of the player’s to determine those required on the field. As well as being available for High Performance Sport, the SOS Sweat lab is also open to the public.

Head of Team Wallaby Physical Performance, Haydn Masters said, “SOS provides a crucial element of the team’s hydration strategy. The medical grade formulation maximises hydration both in the training environment and for our extensive air travel requirements, combatting the negative effects of long term exposure to the poor cabin environment well before we arrive.

“The sachets allow us to individualise player hydration strategies based off sweat rates. SOS is the one stop shop to our athlete hydration needs.”

ARU general manager, commercial, John Nicholl added, “We welcome SOS aboard as the official hydration of the Qantas Wallabies and the Qantas Australian Sevens teams through until 2020.

“We are proud of our association with a brand that is focused on the well-being of athletes and projects a message of healthy living, effectiveness and credibility.”

SOS Hydration Australia’s MD Andrew Shaw is a lifelong Wallabies fan.

“This is more than a business partnership for us, it’s a personal one. My involvement with SOS grew from the incredible benefits I experienced while using it, so to be able to bring that to a sport and a team that I love is the beginning of what is very much a passion-project for all of us here at SOS,” said Shaw.

Article Source: Newslocker

Leave your comments about this article.
SHARE NOW
0
Shares
0
0
0
0
0
0

← PREVIOUS POST
The Importance of Correct Hydration Strategies in the Workplace
NEXT POST →
ARU SIGN WITH HIGH-PERFORMANCE BEVERAGE SPONSOR

TRENDING NOW

How Dehydration Affects Your Brain Function

The Shocking Effects of Dehydration (And Why You Need Water to Keep Your Brain Functioning)

Fitness & Health, Story

Brain Damage from Dehydration Among the many adverse effects of dehydration, its effect on your brain is among the most severe. Understanding these effects is essential to …

4 MIN READ
6 signs your body is telling you: you’re dehydrated

How to Ensure Rehydration While Maintaining an Active and Athletic Lifestyle

Athletes, Fitness & Health, Lifestyle, Story

Dehydration is one of athletes’ worst enemies. In order to maximise your performance, you need to find the right way to avoid it. Maintaining an active lifestyle …

4 MIN READ
Pregnancy Photo of Heidi Kristoffer

Why is hydration important during pregnancy?

Fitness & Health, Influencers, Story

Why Is Hydration Important During Pregnancy? If you’re expecting, proper hydration is paramount. There are many reasons for this, so you should always do your best to …

4 MIN READ
  • +HOME
  • +FAQ
  • +CONTACT
  • +THE SOURCE
  • +Terms & Privacy Policy
DESIGNED BY SEARCH BROWN
Australian Rugby Union Sign With New Sponsor SOS Hydration - SOS Hydration
Electrolytes Powder Bulk Buy
Recent online orders
SOS Hydration 100 Bulk Bag
 
Buy Electrolyte Powder Berry
Recent online orders
Assorted 4 Pack (40 Sachets)
 
Electrolyte Rehydration Drink
Recent online orders
[Free] SOS Taster Pack - 4 Sachets
 
Buy Electrolyte Powder Berry
Recent online orders
Assorted 4 Pack (40 Sachets)
 
Electrolyte Rehydration Drink
Recent online orders
[Free] SOS Taster Pack - 4 Sachets + 2 Items
 
Hey Stop!
Want 10% OFF NOW?
 

Fill out the form and subscribe! We will send you 10% discount code instantly!

We respect your privacy. You can unsubscribe any time. *Only 1 coupon per email address.